How do I manage Facebook ads for multiple clients?

Key takeaways

1. Use Business Manager to manage Facebook ads for clients, don’t use your personal ad account.
2. Make sure ad spend is billed directly to the client, not your credit card.
3. Lean on automation to save enormous time on routine ad management.
4. Ask for ad creatives much earlier than you need them.

How do you categorize Facebook ads?

Where Do I Select My Special Ad Category on Facebook?

1. Go into Ads Manager, and click “Create,” just as you would when making any standard Facebook ad.
2. The first screen will prompt you to check whether your ad falls under the Facebook Special Ad Category and to choose what type of ad you have.

Can ad sets have different audiences?

Targeting different audiences with different ad sets is great when you’re testing audiences. But once you’ve already identified your best performing audiences, you’ll want to combine your audiences into a small number of Super Ad Sets. Facebook’s algorithm does most of its optimizing at the ad set level.

How do you market to different audiences?

How To Market To Different Audiences Online

1. Define your core audience and identify the subgroups within it.
2. Pinpoint where and how to reach your target audience.
3. Measure the success of your marketing initiatives.
4. Put out a good mix of content.
5. Be consistent with your marketing.

How do I run a Facebook ad on another page?

Click the 3 dots, and click Edit. Select Another business or client. Choose the ad account you want to advertise on behalf of from the dropdown menu or enter a business ID. Click Save Changes.

How do you manage multiple clients?

6 Tips For Managing Multiple Clients

1. Get Organized.
2. Use a Calendar.
3. Create a Morning Routine.
4. Create a Plan and Stick To It.
5. Don’t Be Afraid To Say No.
6. Realistically Manage Client Communications.
7. Focus More On Client Management And Less On Marketing.

How are ads organized in ads manager?

When you create a campaign, every ad goes through the three-step process: campaign, ad set, and then the actual ad people see. Click the green Create Ad button in the upper-right corner of Ads Manager to begin creating an ad. This opens the Campaign level where you choose an objective for your ad.

What is Facebook special ad audience?

You can create a Special Ad Audience to reach new people specifically when your campaign is about Credit, Employment or Housing (as a Special Ad Category). A Special Ad Audience is similar to a Lookalike audience because it uses online behavior similarities from the people in your source to form a new audience.

How do I stop audience overlap on Facebook ads?

Cast a wide net for new users – target interests, locations and age groups. Attract users similar to the ones you have in your wide net. Bring home individual users through precise targeting using Dynamic Product Ads and Website Custom Audiences – you want to make sure your creatives are keeping them entertained.

Do Facebook ad sets compete against each other?

Ad sets compete against each other, but ads within an ad set do not. This means that if you’re running two ad sets simultaneously—even if they’re inside the same campaign—you run the risk of bidding against yourself in an auction and driving up the price.

How do you appeal to different audiences?

9 Ways to Appeal to Your Target Audience

1. Go with Emotions. There is no better way to connect with anybody or group of people than by going with emotions.
2. Emphasize Time.
3. Share Your Brand Values.
4. Work with Influencers.
5. Publish Case Studies.
6. Never Stop Improving Your Brand Image.
7. Stop Sounding Salesy.
8. Ask Questions.

How do I target my audience on Facebook?

Open your Audience Insights dashboard and select Everyone on Facebook. Under Create Audience on the left side of the page, use the basic targeting options like location, age, gender, and interests to build an audience that matches your target audience persona.