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How do I use Facebook audience Insights 2021?

How do I use Facebook audience Insights 2021?

How to use Facebook Audience Insights

  1. Choose the seed audience you want to target.
  2. Define your audience demographics.
  3. Discover what your target audience likes.
  4. Explore locations.
  5. Learn your audience’s preferred device and activities.
  6. Create a Facebook ad for your new audience.

How do you use Facebook audience insights for precise ad targeting?

How to use Facebook Audience Insights

  1. Select the audience you want insights for.
  2. Build your target audience demographics.
  3. Discover what your audience already likes.
  4. Discover location and language details.
  5. Discover activities and device details.
  6. Create an ad for your target audience.

What is Facebook audience insight?

Facebook Audience Insights gives you aggregate information about two groups of people—people connected to your Page and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience.

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Do you have to pay for Facebook audience insights?

Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors.

What replaces Facebook audience insights?

Facebook Business Suite Insights
Audience Insights will no longer be available starting July 1, 2021. Instead, we recommend people use Facebook Business Suite Insights, which is a tool that allows you to access your audience insights across Facebook and Instagram.

Where can you view insights for your custom audiences?

To access Audience Insights:

  • Log in to Ads Manager.
  • Click the menu in the top corner and select ‘Audience Insights. ‘
  • Input your targeting information including: locations, demographics, audiences, and devices.
  • Click ‘Save’ in the top corner.

How do I choose my target audience on Facebook?

To create a Facebook custom audience, go to the Audiences section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu. Create a custom audience in Facebook Ads Manager. Next you’ll see a list of audiences you can create.

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What happened to Facebook audience Insights?

According to Facebook via Business Help Centre, “Audience Insights will no longer be available starting 1 July 2021. Instead, we recommend that people use Facebook Business Suite Insights, which is a tool that allows you to access your audience insights across Facebook and Instagram.

Where can you view Insights for your custom audiences?

What are the benefits of using audience insights?

The key benefits of the Facebook Audience Insight Tool are:

  • Build Better Buyer Personas.
  • Reach Ultra Specific Audience.
  • Identify the Content Your Audience Loves.
  • Learn More About Users who Took Actions on Your Page.
  • Create Effective Ads for Your Target Audience.

Why did Facebook remove audience insights?

According to this, Audience Insights is being eliminated as of July 1. Facebook directs you to something called Business Suite Insights instead, but that’s not yet available to all accounts. Once again, advertisers are encouraged to use Business Suite, which we don’t know much about because it’s not widely accessible.

What happened to audience insights Facebook?

How do I create an audience on Facebook?

Go to your audiences page here: https://www.facebook.com/ads/manager/audiences/. Click Create a Lookalike Audience. Choose your source (based on an app, conversion pixel, or Facebook page) Select the country where you’d like to find a similar set of people. Choose your desired audience size with the slider. Click Create Audience.

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What are insights on Facebook?

Facebook Insights is Facebook’s version of web page analysis, which allows a user to keep track of information such as page views, unique views, fan statistics, wall posts, video and audio plays, photo views, and so on.

How to read Facebook Analytics?

Your 28-day summary. To begin,let’s click the Unique Users tab.

  • Growth Metrics. Below your 28-day summary is the Growth Metrics.
  • Engagement Metrics. The next section on the analytics homepage is Engagement Metrics.
  • Page Metrics.
  • People Metrics.
  • Using Facebook Analytics to inform your campaigns.
  • What is Facebook insights tool?

    Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience.