Why is it recommended to create multiple ad groups?

Having several ad groups gives you the ability to create ads that tightly couples with a very specific set of keywords. To put it another way, you can split up your keyword list into separate lists that are much more closely connected.

Can ad groups have different locations?

To use location groups, you need to enable location extensions or enable affiliate location extensions on your Google Ads Account. You can use location groups in several different places in your account: Local campaigns: Specialized campaigns to promote your business locations.

How many ad groups should be in a campaign?

There is, of course, no set limit but a few guidelines are: 6-10 ad groups per campaign. +/- 20 keywords per ad group. 2~3 ads per ad group.

What is the best way to create ad group?

To do that, your ad groups need to be focused on hyper-specific keywords and audiences. You should create ad groups where the keyword groups, ad text and landing pages all match each other closely. It’s almost never a good idea to try to appeal to your entire audience in a single ad group.

What is the use of ad groups?

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

How many ad groups can be created in campaign?

Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That’s a lot to manage!

Can you target location at ad group?

Location targeting is available at the campaign level not the ad group level. I would suggest you to create the seperate campaigns for each country.

How do I change the location of ad group?

Select specific locations within a chain

1. Sign in to Google Ads.
2. Click the tools & settings.
3. Under “Shared library”, select Location groups.
4. Click the plus button.
5. Insert a name for your location group.
6. If the radio button next to “Pick your locations” isn’t selected, click it.

When should you create a new ad group instead of a new campaign?

When to create a new ad group (instead of a new campaign) So if you don’t need to separate location targeting, budget, or another campaign level setting, it’s generally best to create a new ad group. Some of the most common reasons to create a new ad group are: To advertise another a particular product or service.

What is the advantage of using multi ad group testing?

There are two main advantages of multi ad group testing. Since you are aggregating data across multiple ad groups, you’ll have more data to work with, and thus low volume accounts and ad groups can be tested at scale. Of course, you can also test your high volume ad groups with this method as well.

How many ad groups should you have?

Create 3 or more ads per ad group Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience. For successful account organization, be sure to create very specific ad groups.