Common questions

Can you make money as a software reseller?

Can you make money as a software reseller?

As a reseller, the most important part of your job is to sell the product. This means you should be skilled at sales and marketing. The specific skills you need will vary. If you’re selling consumer software, which is typically low price, you’ll have to sell at large volumes to make a worthwhile profit.

Is it profitable to be a reseller?

A reselling business has a number of benefits and can be a profitable business model, especially if you have niche expertise. You can launch an ecommerce business faster when you don’t have to go through all the steps of product development and building an audience.

How does a reseller make money?

So the process of reselling involves buying merchandise and reselling it in places like online marketplaces or brick & mortar discount stores. Online resellers, for example, will often buy merchandise in bulk quantities and then resell single items – for a profit – on commerce sites like eBay or Poshmark.

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How do software partners make money?

Resellers partnering with traditional software vendors initially make higher revenues as they add “X” numbers of customers per month. Here, revenues are controlled by the percentage of sales resellers make and the number of new customers brought. These are price and life time value of customers.

What does a software reseller do?

A software reseller is a consultant who sells the software from large companies under a licence.

What does a software distributor do?

A Distributor gets software directly from a software vendor and sells this software to Authorized resellers. The relationship with Authorized resellers is handled by the Distributor.

How much do full time resellers make?

Reseller Salary

Annual Salary Hourly Wage
Top Earners $260,000 $125
75th Percentile $120,000 $58
Average $95,190 $46
25th Percentile $33,000 $16

How do resellers work?

A reseller will buy goods for resale and make a profit, a retailer purchasing goods from a manufacturer that he will then sell on to his customer for a marked up price. Resellers might simply mark up the goods they resell, or they could add value through combining related products or repackaging.

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Why do software companies use resellers?

Resellers often have access to an existing customer base or specific audience that other SaaS companies want to reach. SaaS companies use resellers to explore new verticals, enter regional or global markets, and/or acquire new customers or user bases — all of which are growth levers for driving revenue.

How are SaaS resellers paid?

It is common for SaaS companies to pay their partners based on ACV (Annual Contract Value). The main reason behind this is often the length of time (1 year) while the customer is committed. In the 2nd case, the customer uses your product for 2 years and there again you pay your partner 30\% of the ACV.

What is the right margin for software resellers?

Most on-going, successful software companies build a budget that produces a pre-tax profit of 15-to-20 percent. A reseller’s profit margin may not be that high…but they need to make money to survive. The 40 percent partner discount breaks down as follows: 20 percent to cover sales and marketing costs.

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What is the difference between a distributor and a reseller?

The distributor usually buys directly from the manufacturer, holds inventory of the product, provides after-sale services, and resells the product to resellers and sometimes directly to end users. Resellers generally only sell to end users or wholesalers.