Can you send a press release twice?

Short answer: No. Long answer: you can share the same story more than once, but not the same press release. “The definition of insanity is repeating the same actions over and over again and expecting different results.” Submitting the same press release on the wire twice is simply a bad look.

Can you repost a press release?

It’s quite lazy to simply repost or cut and paste a press release as is. Under the journalism code of ethics, journalists have an obligation to the truth as well as to serve the public interest. These ethics are somewhat compromised by lazy reporting and publishing content “as is.”

Can you send too many press releases?

Sending too many press releases can actually damage your company (or site) reputation and credibility. You’re very likely targeting a similar, if not the same, audience with each press release you send. Sending multiple newsworthy press releases over time can help to keep your company’s name fresh in their minds.

Can a press release be more than one page?

Some experts may tell you that you should never write a press release longer than one page. I have found that you should write a press release as long as it takes to tell your story. If that means one and a-half or two pages, then that’s how long it should be.

What’s the best time to send a press release?

between 10 am and 2 pm
The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5\% between 6 and 10 am.

How long should a press release be 2021?

400-500 words
Typically spanning 400-500 words, press releases are read by journalists and editors. With the right kind of media pitch, your press release may be published in magazines, newspapers, and journals and find a larger audience. You can write a press release for the following events: Breaking company news.

Can you plagiarize a press release?

Let’s start from the beginning: duplicating material from a press release is indeed plagiarism. “A good reporter will use the press release as a starting point, going on to do his own reporting and gathering his own quotes. If you do use information from a press release, however, the rules of attribution apply.”

Can you paraphrase a press release?

Anyone can paraphrase or quote from a release. As a reporter, you have the skills to take it a step further. Talk with your editor about paraphrasing/quoting from press releases. Whether you’re a new reporter or a seasoned one, talk with your editor about how to best handle press releases.

Why do press releases end with 30?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

How do I submit a press release?

Writing a press release – checklist

1. Choose the angle that matters for your target audience.
2. Start with a well-thought-out headline.
3. Pay attention to a lead paragraph.
4. Cover the essentials in a few body paragraphs.
5. Consider adding quotes.
6. Include contact details.
7. End your press release with a boilerplate.

How many pages should a press release be?

A good rule of thumb is to keep your release no more than one page long and ideally somewhere between 300 and 500 words. This is an easily digested amount of content for a journalist to scan through quickly while still getting all the relevant information.