How do I add negative keywords to Google Ads?

Add individual negative keywords to ad groups or campaigns

1. Select Keywords and Targeting > Keywords, Negative.
2. Click Add negative keyword and select Ad group negative keyword or Campaign negative keyword.
3. If prompted, select the destination for the new negative keyword and click OK.

Can you add negative keywords to smart campaign?

Negative keywords allow you to filter those out. While you can somewhat do this in Smart Campaigns by checking and unchecking search phrases, it’s not specific enough, as even simple match types can massively impact negative keywords.

How do you copy negative keywords?

Copy and paste negative keywords In the type list, click Keywords and targeting and select “Keywords, Negatives.” Select one or more negative keywords. Go to the Edit Menu > Copy. In the tree view, select the location where you want to paste the negative keywords.

How do I get a list of negative keywords?

Apply negative keyword lists to campaigns

1. Click the tools icon.
2. Under “Shared library,” click Negative keyword lists.
3. Check the box next to the negative keyword lists you want to apply to campaigns.
4. Click Apply to campaigns.
5. Select the campaigns you’d like to apply the negative keyword lists to.
6. Click Apply.

What are examples of negative keywords?

For example, if you’re selling brand new ‘apple laptops’, you don’t want your ad to appear when someone searches for ‘refurbished apple laptops’, so ‘refurbished’ should be a negative keyword for your campaign.

What is the maximum number of negative keywords you can add to a Google ad campaign ad set?

5,000 negative keywords
For Display and Video ads, a maximum of 5,000 negative keywords is considered. You can also avoid targeting unrelated sites or videos by implementing site category options and content exclusions.

How do you add negative keywords to account level?

Use negative keyword lists across your accounts

1. Sign in to your manager account.
2. Click the tools icon.
3. Under Shared library, click Negative keyword lists.
4. Click the plus button .
5. Type a name for your new list in the “List name” field.
6. Enter or paste one negative keyword per line in the “Add negative keywords” field.

What are negative keywords example?

Types of negative keywords. For search campaigns, you can use broad match, phrase match, or exact match negative keywords. For example, a set of negative keywords like “women’s pants” would block bidding on a page with content about women’s jeans, even if the exact phrase “women’s pants” did not appear on the page.

What is negative keyword list in Google ads?

What Is a Negative Keyword? A negative keyword, also commonly referred to as a negative match, is a keyword you exclude from your advertisement campaign to avoid attracting the wrong audience. When you let Google Ads know what your negative keywords are these search terms do not trigger your ads.

What are good negative keywords?

200+ Negative Keywords to Consider for B2B PPC

• Avoiding Job Seekers. Prevent your ads from appearing for common employment and career-related searches:
• Reference Keywords.
• No Research & Stats.
• We Don’t Provide Education.
• No Bargains.
• Avoiding Price Shoppers.
• Avoiding DIY.
• Selling Commercial Software.