How do I sell a product to a school?

Seven Action Steps for How to Sell Educational Products

1. Know your customer.
2. Know your competitors.
3. Differentiate your solution.
4. Understand the Pre K-12 environment.
5. Develop a marketing and sales plan.
6. Stay current on new developments.
7. Manage to the school calendar.

How do you approach a school workshop?

The first step: Identify the school/s and the target students (preferably not below class 5) where you want to conduct the workshop. Before deciding on a school, you should know what kind of background the children are from and what system of education the school follows.

How do I sell to K-12?

Six Essentials to Selling to K-12 Schools

1. 1) Hone your message.
2. 2) Expect pushback.
3. 3) Understand your decision-maker.
4. 4) Be aware of budgeting cycles.
5. Percentage of Private Schools in States.
6. 5) Build internal champions.
7. 6) Manage your metrics.
8. Example of a Sales Funnel.

Who makes purchasing decisions for schools?

Superintendents: The most important decision-maker in any school district is the superintendent. These officials have extraordinary reach when it comes to making buy decisions in schools and districts and are often involved before any final buy decision is made.

How do teachers Market to school?

The most successful ways to market to teachers are through social media, email, and word of mouth. Eighty-four percent of teachers prefer to hear about teacher discounts from other educators, and teachers are almost 50\% more likely than other audiences to be moved by an email promotion.

How do you create urgency in EdTech sales?

Dial up your sense of urgency with these 10 tried-and-true tips.

1. Offer Something People Want.
2. Set a Deadline.
3. Create Scarcity.
4. Use the Right Words.
5. Offer a Bonus Incentive.
6. Write Powerful Subject Lines for Your Emails.
7. Use Numbers.
8. Use Warm Colors.

How do you structure a workshop?

How to design a training workshop

1. Draw a workshop planner.
2. Decide what you want your participants to learn.
3. Be clear who your audience is.
4. Bullet point three things they need to know to reach the learning outcomes.
5. Decide how you want to teach each section.
6. Add the finer details.
7. Add timings.
8. List the materials you’ll need.

How do you run a good workshop?

15 Practical Tips to Run a Great Workshop

1. Start with the end in mind.
2. Start communicating clarity on the why, the how, and the what.
3. Create a collaborative environment.
4. Make it interactive.
5. Run exercises in a structured way.
6. If you want them to learn something…
7. Manage the team’s energy.
8. Be in the moment.

Who are the key decision makers in a school?

At the school level, the decision-maker is almost always the principal. They can make decisions for the schools based on rules and policies within a certain budget.

What is an elevator pitch?

An elevator pitch is a short description of an idea, company, product, or service that’s constructed in such a way as to get a listener a pretty good idea of what the pitched thing is, who it is for, what it does, why it is needed, and how it will get things done.

What do you look for when choosing a school technology program?

Federal, state, college and career ready, Common Core, Next Generation Science Standards, and C3 Framework for Social Studies Standards. Difficulty/ease with which to integrate a technology program with the school’s infrastructure. Difficulty/ease of administration/teachers/students training.

How do you make the best use of the school call?

Use the call to demonstrate and deepen your understanding of the school’s particular mission. Force yourself to see each school as a unique entity, trying to accomplish unique things for a specific set of people. For example, some schools will be focused on rethinking assessment.