How many letters should a brand name have?

Aim for a maximum 7 characters. Vs. Brandiazana (long, hard to comprehend and remember). If your name is a keyword name, you can have a longer name, as people are familiar with the words and therefore can type them faster, but keep it to 15 characters max.

How many words should a brand name be?

Although it might be tempting to go for a long and complex name that completely describes whatever your business does, the truth is that all brand names should be limited to two words maximum. After all, long brand names aren’t just difficult to say and spell, they’re also hard to fit into a domain name too.

How long should a brand name be?

Name Length & Syllables The ideal name length and syllables depends on a few factors. The general rule is that your name should be 1-2 words and no more than 3 syllables or 10 letters.

Should brand names be short?

The perfect brand name for your startup will generally be short, simple and easy to say. Ideally, it will be a two-syllable word, as these generally gain more traction with target audiences and are more memorable. Often a successful startup will develop a range of products, so your brand name shouldn’t be too specific.

Is a long brand name bad?

A long or difficult brand name represents a greater risk in most categories. But, if the name is consistent with the brand’s image and can get traction with customers, its disfluency will increase distinctiveness and memorability.

How should a brand name be?

Essential things a brand name should do:

1. It should be unique and stand out from the competition;
2. It should be easy to pronounce, spell, remember, and identify.
3. It should relate to the product in some way, offering an idea about the purpose, benefits, and quality of the products produced by the company.

Is having a long business name bad?

How short can a business name be?

A good name should be short – two to four – syllables and easy to pronounce. Warren Diggles, president and creative director of Diggles Creative, said short names are ideal, because they tend to be very brandable and easy for consumers to remember.

How many syllables should be in a brand name?

Your startup needs a name, and it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.

What makes a brand name memorable?

Memorable A brand name doesn’t have much value if no one can remember it. Find a name that is simple, easy to pronounce, and evocative. Brighter Naming suggests keeping things “short and sweet,” and making sure that whatever name you choose can be easily spelled and searched for online.

How do you justify a brand name?

How to Choose a Great Brand Name

1. Use the founder or inventor’s name (Hewlett-Packard)
2. Describe what you do (Southwest Airlines)
3. Describe an experience or image (Sprint)
4. Take a word out of context (Apple)
5. Make up a word (Google)