Common questions

Is ExactTarget a CRM?

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Is ExactTarget a CRM?

Salesforce.com’s acquisition of ExactTarget will further its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service, and marketing.

What is ExactTarget com?

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships.

Who owns ExactTarget?

Salesforce
Salesforce Marketing Cloud/Parent organizations

Who started ExactTarget?

Scott Dorsey
Salesforce Marketing Cloud/Founders
When ExactTarget’s three cofounders — Scott Dorsey, Chris Baggott, and Peter McCormick — started the company in 2000, the most recent big Indianapolis tech exit was Software Artistry, which IBM purchased for about $200 million in 1997.

What is ExactTarget called now?

Salesforce Marketing Cloud
ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

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Can you send newsletters from Salesforce?

There are two ways to create a newsletter. Click on: Setup | Personal Setup | Email | My Templates | New Template |Custom (without using Letterhead) | Next. To make the template available for use check the “Available for Use” Checkbox. Click “Next”.

What happened to Silverpop?

Previously known as the Silverpop Engage platform allows you to create and manage multichannel marketing campaigns. In April 2019 IBM announced that they will be selling their marketing and commerce assets, including Watson Marketing, to Centerbridge Partners for an undisclosed amount.

What is AMP scripting?

AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages. While AMPscript uses basic programming concepts, you don’t have to be a coder to understand AMPscript functions and to use it in your emails.

When was exact target founded?

December 15, 2000, Indianapolis, IN
Salesforce Marketing Cloud/Founded

Who owns marketing cloud?

When did Salesforce buy exact target?

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2013
In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

Can Salesforce send mass emails?

Salesforce Mass Email Limits Right now, the current Salesforce mass email limit is 5,000 emails per org per day sent to external email addresses. As to internal users, you can send an unlimited amount of emails.