Is Referral a medium or source?

Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).

What are the mediums in Google Analytics?

What is Medium in Google Analytics

• Organic Traffic (non-paid traffic from search engines)
• CPC/PPC (paid traffic from search engines)
• Referral (a link from another website)
• Email (link from an online email tool such as Hotmail or Gmail)
• Social (link from a social media site)
• None (direct traffic)

What is a referral channel?

Referral channel sources will show you the URLs of sites that linked to yours if users are following that link; Social channel sources will show you the name of the app or website that directed traffic to your site.

What is a referral medium in Google Analytics?

What is Medium in Google Analytics. Now the medium is a more narrow description of your referral traffic. While your visitor might have arrived through a source of “google”, it is not clear if it was a paid campaign or organic search, for example, that brought him here.

What are referrals in Google Analytics?

Referrals in Google Analytics show you sites that “referred” visitors to your site by clicking a link. In evaluating Referrals, you’ll want to look at not only how much total traffic (Sessions and New Users) other sites are driving but also how effectively that traffic is adding to engagement on-site.

What is a referral channel in Google Analytics?

Referral. The Referral channel records site visits that come from websites that are not social media or search engines. If another website (such as an online newspaper) links to you and somebody clicks through to your site, this will be part of the referral channel.

What is referral medium in Google Analytics?

What is Channel Grouping in Google Analytics?

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct.

What are mediums in Google Analytics provide 3 examples?

The Traffic Sources report places each visit in one of three mediums.

• Direct traffic.
• Referring traffic.
• Search engine traffic.

Where are referrals in Google Analytics?

To view Referrals, go to Acquisition > All Traffic > Referrals. Once here, you’ll see a list of the sites that referred traffic to your site, sorted by Session volume. You can see metrics for the volume of traffic, engagement, and conversion performance.

What is the difference between referral and social Google Analytics?

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. Referral Traffic: Referral traffic refers to visits to your site from links that appear on a different site.

What is YouTube referral in Google Analytics?

Viewing YouTube in the Referrals Report Site visitors from YouTube are captured like any other referral and can be viewed in the same manner. The Referrals report in GA allows you to see traffic volume, engagement stats and conversions from YouTube all in one place.

What is a referral medium in Google channels?

By default, google adds a “referral” medium to all visits that have come from some sites (except known search engines), but if Google knows the source site to refer to other channels, it can attribute in Default Channels accordingly.

What is referral traffic channel in Google Analytics 4?

The referral traffic channel in Google Analytics 4 groups the users coming from sources outside of its search engine. When a user clicks on a link to navigate to a new web page, GA4 will track the link as a ‘referral’ to the new web page and the original web page will be considered as a ‘referrer’.

What is the difference between Channel and medium in Google Analytics?

“Channels” is the channel scheme that Google uses. It should not necessarily equal the medium. By default, google adds a “referral” medium to all visits that have come from some sites (except known search engines), but if Google knows the source site to refer to other channels, it can attribute in Default Channels accordingly.

What is the difference between (direct) and (none) in Google Analytics?

In the case of ( direct) / (none), ‘direct’ is the traffic source and ‘none’ is the medium. In the case of analytics.google.com / referral, ‘analytics.google.com’ is the traffic source and ‘referral’ is the medium.