What can heat maps tell you?

A heat map analysis gives you a visual overview of where your visitors click on your page — the more clicks, the brighter the area, creating what we call “hotspots.” This means that when you look at your heat map, you can quickly see which areas of the page get a lot of action and which don’t.

In which condition session recording is useful?

You can use session recording to identify performance and navigational errors from the start of the user journey. Resource Page If your site includes a blog, or if you provide educational content in some other form, session recording helps you optimize engagement and performance for those pages as well.

How do I use a website heatmap?

Click maps show you an aggregate of where visitors click their mouse on desktop devices and tap their finger on mobile devices (in this case, they are known as touch heatmaps). The map is color-coded to show the elements that have been clicked and tapped the most (red, orange, yellow).

What is heatmap in website?

A website heatmap is a visual representation of how visitors interact with each element on your website. It shows which sections get more clicks and hold your visitor’s attention. So while the concept is not new, picking the right heatmapping tool for your website and using it correctly can be challenging.

What does heatmap visualization depict from the data?

A heatmap (aka heat map) depicts values for a main variable of interest across two axis variables as a grid of colored squares. The axis variables are divided into ranges like a bar chart or histogram, and each cell’s color indicates the value of the main variable in the corresponding cell range.

Why is session recording important?

Session recording helps you understand how visitors react on your website, gather actionable insights based on visual data, and utilize those insights to improve your website’s performance.

How is website traffic recorded?

Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served.

What heatmap means?

A heat map is a two-dimensional representation of data in which values are represented by colors. A simple heat map provides an immediate visual summary of information. More elaborate heat maps allow the viewer to understand complex data sets.

What does a correlation heatmap show?

A correlation heatmap is a heatmap that shows a 2D correlation matrix between two discrete dimensions, using colored cells to represent data from usually a monochromatic scale. The values of the first dimension appear as the rows of the table while of the second dimension as a column.

How do you visualize a heatmap?

Heatmap is a graphical way to visualize visitor behavior data in the form of hot and cold spots employing a warm-to-cool color scheme. The warm colors indicate sections with the most visitor interaction, red being the area of highest interaction, and the cool colors point to the sections with the lowest interaction.

What are session recordings?

Session recording is a qualitative research tool that records browsing sessions of website visitors in real-time enabling you to watch the recordings at a later time to glean deep visitor behavior insights. You can always revisit session recordings and glean deeper and newer insights.

Why is website traffic important?

Website traffic is important for many reasons. The more people see your site, the more potential customers you will have. The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships.

What is session recording & heatmap & session recording?

These interactions can be afterwards replayed in a video or visualized in a heatmap so you can find out what your visitors are really looking for, where they think something is clickable but it is not, and much more. Heatmap & Session Recording gives you full control over your data and 100\% data ownership.

What is heatmapping and why should I use it?

However any website that wants eyeball stickiness can use heatmapping to help with your website decision making. Heatmaps are static displays of your site or app interface. Using color-coding, it displays the areas that get the most clicks.

Session recordings are renderings of real actions taken by visitors as they browse a website. Recordings capture mouse movement, clicks, taps, and scrolling across multiple pages on desktop and mobile devices.

What can session recordings and replays tell you about your customers?

Recordings and replays are an extremely powerful tool for gaining insight into how users behave —they are one of the closest things to being in the same room as your users and see exactly how they interact with your site. Here are five of the most popular ways session recordings can teach you more about your customers.