What is a treemap used for?

What is a treemap used for?

A Treemap diagram is an appropriate type of visualization when the data set is structured in a hierarchical order with a tree layout with roots, branches, and nodes. It allows us to show information about an important amount of data in a very efficient way in a limited space.

What is a treemap report?

Explore an interactive view of your Acquisition channels. Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization.

What is behavior flow in Google Analytics?

The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.

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What are Google Analytics features?

These five features of Google Analytics are just a few of our favorites:

  • Campaign Measurement: Traffic.
  • Track your Goals: Website conversions & user activity.
  • Audience reports: Know your users.
  • Flow visualization: Follow every step.
  • Custom reports: Analytics data, made to order.

Why is it called a treemap?

Ben Shneiderman introduced tree maps in the early 90s as a visualization metaphor for displaying hierarchical trees. A tree map arranges hierarchical items in rectangular bounding boxes representing the tree structure. The rectangles of a tree map are called cells.

What is a treemap data structure?

The TreeMap in Java is used to implement Map interface and NavigableMap along with the AbstractMap Class. The map is sorted according to the natural ordering of its keys, or by a Comparator provided at map creation time, depending on which constructor is used.

How do I use content drilldown in Google Analytics?

Google’s content drilldown feature allows you to start with a directory or page. Simply click to go down a level. Along the way, you can view the engagement metrics at each point, drilling down until you get an accurate picture of how each piece of content performs.

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What are audiences in Google Analytics?

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. An audience might be simply current shoppers (include users who have > 0 product views; exclude users who have > 0 purchases).

What is Google Analytics Content Drilldown?

What are the four main components of the Google Analytics platform?

Learn about Google Analytics Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into four main components: collection, configuration, processing, and reporting.

What are the benefits of Google Analytics?

Google Analytics Benefits

  • Track Online Traffic.
  • Understand User Behavior.
  • Offline to Online Tracking.
  • Data Reports And Customization.
  • Improve Online Advertising With Marketing Analytics.
  • Improve Search Engine Optimization And Content Marketing.
  • Google Analytics Conversion Tracking.
  • Find Your Target Audience.

How do you create a treemap?

How to Make a Treemap in Excel

  1. Highlight the data you want to use for your Treemap.
  2. Click the Insert tab.
  3. Click the Insert Hierarchy button > Treemap. Excel will create and insert a Treemap chart into your spreadsheet.
  4. Double-click the chart to format it.

What is Treemaps in Google Analytics GA?

Treemaps were actually introduced to GA back in October 2014, but were limited to analyzing only AdWords data (and could be found under Acquisition > AdWords ). Google has since promoted the Treemaps report to the All Traffic section in GA, where you can now use it to analyze the performance of all of your acquisition channels.

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What is a treemap and how does it work?

A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data. Each block represents a branch of the tree and contains smaller blocks that represent its “children” or sub-branches. At each level, the relative sizes and colours of the blocks represent the relative values of your selected metrics.

What metrics are available in a treemap report?

If you have ecommerce tracking enabled in Google Analytics, you will have a few additional metrics available in your treemap report (i.e. Transactions, Revenue, Ecommerce Conversion Rate, and Per Session Value). You can use a treemap to visualize which channels are the most profitable:

Where can I find the acquisition channel treemaps?

You can also browse the report navigation to find it: Acquisition > All Traffic > Treemaps. Each rectangle in the report represents a single acquisition channel. Click a rectangle to see a more granular view of each channel displayed in the report.