What is the difference between transmedia and crossmedia?

Crossmedia = One story, many channels. With transmedia we no longer tell just one story. We tell many stories that put the flesh on the bones of a storyworld. But with transmedia storytelling we place those many different stories on different media channels.

What types of media are involved in transmedia storytelling?

There are various platforms involved in transmedia storytelling which may include digital media, TV, radio, social media, story components, audience interaction, books, comics, games, collectible items, and particularly, alternate reality game (ARG) types that blur the line between in-game and out-of-game experiences.

What is transmedia content?

Transmedia storytelling is defined as a story that is told through various media and communication platforms. This content can be offered through blogs, videos, ebooks, social networks, movies, etc. All this content has a common thread, through which the consumer plays an active role.

What is the purpose of transmedia storytelling?

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

What is multi platform in film?

Multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is “a mode of storytelling that plays itself out across multiple entertainment channels”. Each medium that the story unfolds across makes a distinctive contribution.

How is transmedia storytelling dependent on convergence?

The first one regards the spreading of the same content (story or narrative, for instance) through distinct media platforms, so that meaning converges from one to another. This process creates a cultural shift for consumers when looking for information make connections among dispersed media content.

What transmedia means?

In this sense, transmedia refers to the interaction between different forms of media leading to convergence, as well as to the transfer of the contents of one form of media to another. In other words, transmedia refers to the relationship between different forms of media.

How does transmedia expand its audience?

Conclusion. There are opportunities in transmedia stories for audience engagement that are not present in traditional narratives. The use of multiple platforms allows the story room to expand and develop, creating a more immersive experience for the audience.

What is importance of transmedia?

The purpose of Transmedia Storytelling is to immerse users in the world it creates. But also it previews the opportunity of bringing elements out of that world to the users’ real life. This is one of the most important elements in Transmedia. The more detailed is the world the more the users will believe that world.

What is the importance of transmedia and how it change the traditional marketing storytelling?

This is why transmedia storytelling is important. It breaks the mould of traditional marketing storytelling and forces people to tell stories with as much gusto as they can muster, using images, videos, animated GIFs, cinemagraphs, sounds, maps, and words.