What is the logo of Wipro?

Wipro changes multi-coloured sunflower logo after 19 years. India’s third largest IT firm Wipro has replaced its multi-coloured sunflower logo, which was introduced in 1998, with a new one. The new logo comprises dots, which according to Wipro, represent the way the company “connects the dots” for its clients.

What is the new tagline of Wipro?

Applying Thought
New Delhi: Wipro Ltd, India’s third biggest software services firm, has redesigned its brand identity, abandoning the iconic rainbow flower logo with the tagline ‘Applying Thought’.

Who designed Wipro new logo?

Shombit Sengupta
The correct answer is Shombit Sengupta. The founder of Shining Emotional Surplus, Sengupta created Wipro’s Rainbow Flower logo using the ’emotional surplus’ strategy. He feels that a logo should communicate an organisation’s core beliefs and values with energy.

What do the multicolored dots represent in Wipro brand mark?

Wipro said the dots on the new logo represent the way it “connects the dots” with its clients – in terms of technology and domain expertise, applying insights across industries and delivering end-to-end services. “The multi-colored dots convey a dynamic energy and optimism…

What does the logo represent?

A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory.

What is a new logo company?

“Logo” simply means: A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity. New logos can mean new clients as you acquire the right to put their logos on your presentation or promotional material when you establish new relationship with them.

What is Wipro best known for?

Conclusion. Wipro is a globally recognized business organisation, which is quite known for business solutions, consultation, healthcare, employment and all-rounder business services. Wipro originated in Bangalore, Karnataka in India by a normal human named Mohamed Premji.

Why do I need a new logo?

Among the reasons every company needs a logo refresh every now and then; 1.) Consumers want to feel like the company they are working with is up to date. Logo refreshes show that you are evolving and changing to keep up with the modern world. You need simplified variations of your logo for social media avatars, etc.

Does Wipro give laptop?

They do provide laptops to all MBA recruits on the first day. Wipro is my first employer and yes, it’s my first on campus job too.

Is Wipro job safe?

It’s a very ethical company. Job security is preety good. Learning opportunities are there. Compensation is worst.

What is the meaning of Wipro logo with dots?

The old logo with the multi-coloured sunflowers, which had been introduced in 1998 has finally been replaced with a new logo, comprising of dots. Wipro says that the dots in the logo represent the way the company “connects the dots” for its clients.

What does Wipro’s new brand identity mean?

The company said the new brand identity marks Wipro’s emergence as a trusted digital transformation partner to clients, delivering at global scale with increasingly localised capabilities, and leveraging hyper-automation, robotics, cloud, analytics, cognitive and emerging technologies.

Why is Wipro’s logo a sunflower?

The sunflower was a hat-tip to Wipro’s heritage in vegetable oils. During my stint as Chief Marketing Officer of Wipro Technologies (2005 – 2010) I did not like the logo because it was difficult – and expensive – to reproduce as it had lots of colours and shades.

Is Wipro ready to go digital?

Perception is that Wipro has not yet made the leap to digital, whereas actually, in terms of capabilities they are certainly amongst the top. From a messaging perspective the marketing team should lead with this new capability and use the logo as just a prop to support that story.