What percentage of women wear makeup regularly?

According to a May 2017 survey of American consumers, 41 percent of Americans between the ages of 30 and 59 years wear makeup on a daily basis, and 25 percent wear makeup several times per week.

Which country girls use more makeup?

France, Germany and the UK follow close behind. When it comes to usage, the US also top the list with Japan being the Asian country which uses the most and the UK and Russia being the European countries with the highest cosmetics consumption.

What percentage of women never wear makeup?

The number of women who say they never use makeup has risen since 2015 from 15\% to 23\%. There’s not much of a shift in the other options, though, which tells us women are swapping some makeup for none. After Ulta reported major losses at its most recent earnings call, these results are not surprising.

What age group buys the most makeup?

TABS Analytics’ second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).

What race buys the most beauty products?

Black Americans
According to a study by market research company Nielsen, Black Americans bought more beauty products in 2019 than any other group of consumers. To put that in context, they found that Black Americans outspent other groups by nearly 19 percent, which translates to $572.6 million.

Who is the target audience of makeup?

Hence, from a generic point of view, a typical cosmetics business dealing in make-up items and other skincare products will primarily have women, aged 18 and above as its target market.

What demographic buys the most makeup?

What states wear the most makeup?

The most makeup obsessed states

Rank	State	Number of Makeup Stores on Google
1	New York	243
2	California	285
3	New Mexico	72
4	Texas	234