Who writes the product descriptions on Amazon?

An Amazon product description writer helps clients who sell in the Amazon marketplace ensure their items appear in search results and listing pages and increase conversion rates via well-written marketing copy.

How do I create an Amazon description?

Make your content readable for when it’s discovered

1. Focus on selling the product’s benefits, not its features.
2. Keep the description short and to the point.
3. Keep the product title length short.
4. Use bullet points for long descriptions (or product details)

What is an Amazon product description?

The Amazon product description is an important part of any Amazon listing. It allows a detailed description of the offered product as free flowing text and is a substitute for the in-store sales pitch. Although not all customers read through the product description, those that do have a strong interest in buying.

What is a product description writer?

A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.

How do I change my Amazon description?

Go to the Inventory link and click Manage Inventory. Find the listing you want to edit. You can make quick changes using the boxes in the columns for Available (quantity) and Price. For other edits, click Edit on the far right or select Edit from the drop-down menu, and then enter the new information.

How many characters can you have in an Amazon description?

Understanding the Amazon Description Sections and Components Features (500 Characters) Descriptions (2,000 Characters)

How long is Amazon description?

There is also a word count for the product description, which is widely reported as being around 300 words. Now, some sellers choose to flirt with danger and sneak some of the prohibited content into their product description.

How do I change my product description on Amazon?

How do you create a product description?

How Do You Write a Catchy Product Description?

1. Define Your Target Audience.
2. Outline the Product’s Benefits.
3. Tell a Compelling Story.
4. Capture the Brand’s Tone And Voice.
5. Use Words to Convey Emotion In Product Description Writing.
6. Use Bullet Points to Improve Readability.
7. Optimize for SEO.

What is a product description?

A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site. These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or quirky.

When multiple sellers sell the same product Amazon?

A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer’s address).

How do I add an image to my Amazon description?

Amazon does not let you add images to the product description field. Sometimes you can be cheeky and add very, very basic html (ie bold text), but even this is not actually allowed in Amazon’s ToS, so you really shouldn’t add it. If you are selling used media you can add a photo when listing the item.

What are the Amazon product description guidelines for listings?

When it comes to writing the copy for your listings, you should follow a few Amazon product description guidelines. Your descriptions can only include product-related information. Any copy you use should match your title and product images. No testimonials from clients are permitted.

Who is responsible for the product description?

Ideally, a product description (and the rest of the content on the page) is created by the manufacturer (or their primary dealer if they do not sell direct), but that’s often not the case.

How to buy Amazon product writing service from freelancer?

You, as an Amazon seller or client, may buy the Amazon product writing service from the freelancer simply by buying the Gig. Buying a gig is just like buying any other physical product online. Click, add to cart & checkout.

Do your Amazon product descriptions stink?

Most Amazon products’ descriptions stink. They neither entice customers nor reveal important information. Remember, the product description is not just about product features or bullet points. Your customers aren’t that interested in features. All they want to know is how can your product solve their problems.