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Why did Dunkin Donuts change their name to just Dunkin?

Why did Dunkin Donuts change their name to just Dunkin?

Dunkin’ is dropping the donuts — from its name, anyway. Doughnuts are still on the menu, but Dunkin’ Donuts is renaming itself Dunkin’ to reflect its increasing emphasis on coffee and other drinks, which make up 60 percent of its sales.

Why did Dunkin remove Donuts from their name?

Dunkin’ Donuts, purveyor of, well, donuts and other confections typically ingested in far too much haste, is dropping Donuts from its name starting in January. The company says it’s making the move to become better friends with its customers.

Is Dunkin Donuts no longer called Dunkin Donuts?

After months of testing a possible name change, Dunkin’ Brands is finally ditching the word “donuts” from the coffee chain’s branding and logo. The company, which also owns Baskin Robbins, said Tuesday that its company name, Dunkin’ Brands, will remain the same. The switch to just “Dunkin” will begin in January.

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When did Dunkin Donuts change to just Dunkin?

In September 2018, the iconic chain known for it’s doughnuts and coffee first announced the big decision to shorten its name. The dramatic re-do nearly rivaled that time IHOP nearly broke the internet with its name change to IHOB (International House of Burgers).

When did Dunkin Donuts change to Dunkin?

Dunkin’ Donuts is officially changing its name to just Dunkin’. On Tuesday, the chain announced plans to rebrand as simply “Dunkin’,” with the change officially taking place in January 2019.

When did Dunkin Donuts change their name to just Dunkin?

When did Dunkin Donuts become just Dunkin?

Well, that time is finally here, as the chain has just announced that they’re losing the “Donuts” part of its name. The change will officially take place in January 2019, and as Dunkin’ Brands’ CEO and Dunkin’ U.S. President David Hoffmann said in a statement, the change is meant to evolve the company’s image.

Is Dunkin Donuts changing name?

Dunkin’ Donuts has officially changed its name — see the new Dunkin’ Don’t worry, the coffee chain still sells doughnuts. In September 2018, the iconic chain known for it’s doughnuts and coffee first announced the big decision to shorten its name.

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Is Dunkin Donuts change its name?

Dunkin’ Donuts has officially changed its name — see the new Dunkin’ Don’t worry, the coffee chain still sells doughnuts. Well, well, well. In September 2018, the iconic chain known for it’s doughnuts and coffee first announced the big decision to shorten its name.

Where did the name Dunkin Donuts come from?

Quincy, MA
Dunkin’/Place founded

When did Dunkin Donuts change their logo?

In January 2002, Dunkin’ Donuts unveiled a new logo, which added an illustration of a steaming styrofoam coffee cup outlined in orange with the company’s wordmark set over a pink square, next to the previous logo. This logo is still used at some locations.

What does the name Dunkin mean?

The name Dunkin comes from the Gaelic Donnchad, Duncha, Donnachadh and others which literally means brown warrior.

Is Dunkin Donuts changing their name to donuts?

In January, Dunkin’ officially dropped the “Donuts” in its title and is sporting some spiffy new branding. Dunkin’ Donuts gets a makeover for the New Year. Dunkin’ In September 2018, the iconic chain known for it’s doughnuts and coffee first announced the big decision to shorten its name.

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Is it Dunkin Donuts or Dunkin’ Donuts?

Nice to meet you, Dunkin’. ICYMI, earlier this week, Dunkin’ Donuts shed its last name and became Dunkin’. Just Dunkin’. Some people took issue with the change, while others said, “I’ve been calling it Dunkin’ forever…” and moved on with their lives.

Why did Dunkin’ Donuts stop making donuts?

On a phone call with reporters Tuesday, Dunkin’ Brands CEO David Hoffmann noted two big reasons for the change, per Business Insider. The first: An increased emphasis on drinks. Yes, the donuts are staying, but Dunkin’ is focusing more on coffee as Americans are eating healthier and coffee has a higher profit margin than donuts.

What does the new Dunkin Donuts logo look like?

Dunkin’s makeover is mostly about aesthetics, however, as the chain will still be offering a variety of doughnuts and plenty of coffee (with seasonal flavors like Girl Scout cookie flavorings). The new logo still features Dunkin’s signature orange and pink colors but the product packaging now has a more modern look.