Guidelines

How do I find out who is bidding on my brand?

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How do I find out who is bidding on my brand?

I recommend clicking their ad and then looking at the tracking URL. The tracking URL will often expose the keywords they are buying and will help you identify if they are buying your brand name.

How do you see competitors bids on Google ads?

To do so, log in to AdWords and then click on one of your campaigns. Once there, click on “Details” and then underneath “Auction Insights” click “All.” This pulls up an auction insights report that shows you how your campaign is doing compared to other advertisers competing for the same terms.

Are competitors bidding on my brand?

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What are the rules about competitors bidding on my brand name? Competitors can buy your brand name as a keyword, even if it’s trademarked. By using your brand name as a keyword, their ad could potentially show up on the SERP when someone is searching for your specific company.

How do you see what keywords competitors are bidding on?

Top 5 Tools for Figuring Out Your Competitors’ Keywords:

  1. The HTML Page Source of Your Competitor’s Website. In your Internet browser, go to your competitor’s website and choose a page to look for keywords in.
  2. Screaming Frog Spider.
  3. Google Keyword Planner Tool.
  4. SEMRush.
  5. BuzzSumo.

Can you use competitor names in AdWords?

In Google Ads, there are two aspects to using a competitor’s name. First is the keyword. If you do manage to skirt the algorithm, the competitive company holding the trademark will likely file a complaint and get your ads removed. Hence, you can use a competitor’s name or trademark as a keyword, but not in ad copy.

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Is it illegal to bid on competitor keywords?

Simply put, yes it is legal to bid on competitor keywords. Google has no rules against bidding on brand keywords, regardless of if it is your brand or not. Google’s guidance on trademarks explicitly states that “We don’t investigate or restrict trademarks as keywords”.

How can I get copies of my competitor ads?

10 PPC Tools to Steal Your Competitors’ Best Ads

  1. iSpionage. With iSpionage, you can see how many PPC ads your competitors are running, for how long, which keywords they’re bidding on, and more.
  2. Wordtracker.
  3. Search Monitor.
  4. SimilarWeb.
  5. Semrush.
  6. Spyfu.
  7. Campaign Watch.
  8. Ahrefs.

How can I spy on competitors ads?

Secret techniques on how to spy on the competition

  1. Follow their blogs and social media profiles. This is where you should start.
  2. Track their brand.
  3. Find out what technologies they’re using.
  4. Check their popularity.
  5. Check keywords they buy.
  6. Check their SEO.
  7. Check their display ads.
  8. Check their backlinks.
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Can you mention a competitor on your website?

All of your claims about your competitor’s product must be true. Comparative advertising must never be deceptive. The answer is that some courts have ruled that consumers who take a cursory look at the advertisement may recognize your competitor’s branding and then, without reading more, assume that you’re affiliated.

How do I outbid competitors on Google ads?

You can use Target Outranking Share by creating a ‘bid strategy’ and applying it to multiple campaigns or keywords or ad groups. You can also set this strategy by selecting the campaign or ad group or keyword and modifying bidding strategy to Target Outranking Share.

How do competitors use keywords in Google ads?

Top tips for using competitor names in keywords

  1. Highlight your unique proposition in the ad copy.
  2. Don’t be silly with your bids.
  3. Do not include the competitors keyword in your ad.
  4. Do not start a bidding war.